Watch out, Kylie Jenner, because here comes Kanye West!
The 43-year-old rapper and music producer is expanding his business interests, and it seems like he’s likely to enter the cosmetics game with a large splash! Hey, with two legitimate beauty biz moguls already in the family (‘sup, Kim Kardashian West?!), why not attempt to hit a house run with this specific, too??
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According to E! News, Kanye has filed the trademark for Yeezy under numerous cosmetics products and services, suggesting he’s priming the pump for a big push into the category with his already world-famous fashion brand. The list of trademarked items that arrive in the legal docs are just about everything you’d want a beauty brand to encompass, too:
“Cosmetics, facial makeup, concealers, blushers, facial powders, foundation makeup, eye makeup, eye pencils, eyebrow pencils, mascara, false eyelashes, face and body glitter, cosmetic pencils, lipstick, lip gloss, lip pencils … along with [other essentials like] eye salves, facial cleansers, toners, facial exfoliants and scrubs, facial creams, facial moisturizers, and facial lotions.”
He’s apparently finding a little creative with the trademark while keeping his options open, too, because it further pertains to several other, broader categories of beauty including “hair, nails, body, perfumes, and appliances.” Gotta keep your options open in case you ever need to increase the product line, right??
Per those same docs, ‘Ye first filed his trademark petition back on June 2. So, the wheels are in motion right now, at or near the very start of the process for whatever he’s planning to do. Of course, he has yet to publicly announce any new venture, but we’re on the edge of our seats now waiting to hear!
Once Bitten, Twice Shy?!
It’s interesting that Kanye would try his hand at cosmetics again, if only because he first filed paperwork to launch Donda Cosmetics back 2017. Named after his late mother, Donda West, that cosmetics brand never took off during the time, though. Now, it may be that the high-profile rapper is merely more prepared to take on the process now. After all, he’s got a wife and a sister-in-law they can lean on for smart, shrewd business advice in this very category. …that is, should they don’t see him as a competitor! Just saying!!!
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What’s your undertake Kanye’s start up business venture, Perezcious readers?? Is he already stretched too thin with music, and clothing, and family life as it is? Or is he around the challenge to achieve a notoriously difficult industry, and follow in the footsteps of his wife and sister-in-law?!
Sound off along with your take on today’s beauty buzz down (below) in the comments section!
[Image via WENN/Avalon]