Google Plus is officially gone after its mobile apps are rebranded as Google Currents

Google Plus, the company’s failed social network, is officially gone as of today. After Google Plus personal accounts were turn off last year, Google announced that it would be replacing the social networking for enterprise users with Google Currents. Currents is generally available starting today, and the Google Plus Android and iOS apps have been rebranded to Google Currents to reflect the change (via 9to5Google).

Currents, given its enterprise focus, is made to help people within businesses communicate with one another. Users can post and comment on discussions and can see content in a News Feed-like “home stream,” which can be ranked by relevance or chronologically, according to Google. G Suite admins can also moderate discussions if needed.

If you wish to get a concept of what the refreshed mobile apps look like, take a look at these screenshots from the Google Play Store:

In 2018, Google began a multiphase process to shut down Google Plus, partly because it had “low usage and engagement.” But the company also identified security vulnerabilities that factored in to its decision to shut it down (one which accelerated the shutdown plans by four months). Google started to turn off and delete consumer accounts on Google Plus in April 2019, and it launched Currents in beta briefly after.

This actually isn’t the very first Google product named Currents; the company offered a magazine app under that name until 2013. That year, Google rebranded that app as Google Play Newsstand, that was eventually replaced by Google News.

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