'Elf on the Shelf' founder sees excited but 'careful' crowd turnout for live events
'Elf on the Shelf' founder sees excited but 'careful' crowd turnout for live events

Christa Pitts, founder and CEO of The Lumistella Company, which owns the “Elf on a Shelf” line of books and properties, shares her views on the company’s growth during a pandemic, the return to in-person events, and a new deal for programming on Netflix.