Republic Records, one of the most powerful record labels in the US, will stop using the word “urban” to explain music of black origin.
The company, which is home to Drake and Ariana Grande, says it will no more use the term to explain “departments, employee titles and music genres”.
“We encourage the rest of the music industry to follow suit,” it added.
The term is often regarded as a generalisation that marginalizes music by black artists.
“‘Urban’ is a lazy, inaccurate generalisation of several culturally rich art forms,” radio presenter DJ Semtex told the magazine Music Business UK in 2018.
“I despise the word,” he added. “I know artists that hip-hop, grime, or rap. I do not know anyone that does urban music.
“The connotation of the word does not hold an optimistic weight,” agreed Sam Taylor, a senior vice president at Kobalt Music, in an interview with Billboard in 2018.
“It’s downgrading R&B, soul and hip-hop’s incredible impact on music.”
The term goes to the mid-1970s, when black New York radio DJ Frankie Crocker coined the phrase “urban contemporary” as a label for the eclectic mixture of songs he played – which covered everything from James Brown to Doris Day.
At the time, the label did not carry negative connotations but, after being shortened to “urban” it started getting used as a catch-all for music produced by black musicians – effortlessly lumping them into one category, no matter genre.
Republic Records reflected the growing discomfort around the term in a statement announcing it would remove the word from its company vocabulary.
“‘Urban’ is rooted in the historical evolution of terms that sought to define black music,” it said.
“As with lots of our history, the original connotation of the term urban had not been deemed negative. However, as time passes the meaning and connotations of ‘urban’ have shifted and it developed into a generalisation of black people in many sectors of the music industry, including employees and music by black artists.
“While this change will not and does not affect any of our staff structurally, it will remove the usage of this antiquated term.
“We encourage the rest of the music industry to consider following suit as it is important to shape the future of what we want it to look like, as to not adhere to the outdated structures of the past.”
‘Important step forward’
The label, whose roster also contains The Weeknd, Nicki Minaj, Post Malone and Taylor Swift, also announced the formation of an “action committee” to address social justice dilemmas.
Management company Milk & Honey, whose songwriters have contributed to hits by Drake & Rick Ross, The Chainsmokers, Dua Lipa and Selena Gomez also declared it might “formally eliminate the term ‘urban’ at our company”.
In a statement posted to social media, it said: “We will no longer be using the term as we believe it’s an important step forward, and an outdated word, which has no place in 2020 onwards.”
The move comes in the wake of widespread protests in the US and UK over the death of George Floyd in Minneapolis fourteen days ago,
A white police was filmed kneeling on Mr Floyd’s neck for pretty much nine minutes, while the 46-year-old repeated several times, “I can’t breathe”. He was later pronounced dead in hospital.
His death prompted hundreds of thousands to take to the streets demanding racial justice.
The music industry responded by pausing work for each day last week, with Universal Music – Republic Records’ parent company – establishing a “task force to accelerate our efforts in areas such as inclusion and social justice”.
More on George Floyd’s death
However, others have said the industry needs widespread systemic change, instead of “window dressing”.
“Why is it that black music generates millions and millions of dollars a year and yet none of the companies have a meaningful number of employees of colour, let alone in the executive suite?” asked senior music industry lawyer Ronald E. Sweeney in an open letter published on Sunday.
Sweeney, who has represented the likes of James Brown, P Diddy and Public Enemy, drew up a 12-point plan to address what that he called “the elephant in the room”, including equal pay and the creation of a three-year programme to train individuals from minority backgrounds for executive roles.
“[This] is what meaningful and real change looks like,” he wrote. “So, let’s see what you do.”