Cadbury reduces the size of Freddo sharepacks from 15 to 12 but keeps the price the same

Choc horror! Outrage as Cadbury shrinks the size of a sharepack of popular treat Freddos from 15 to 12 – but keep the price the same

  • Cadbury reduced to size of their Freddo sharepacks from 180 to 144 grams 
  • The reduction is due to the  rising costs of manufacturing chocolate in Australia
  • Cadbury decided to reduce the size of the pack over increasing the price 

Cadbury has quietly shrunk the size of their beloved Freddo sharepacks from 15 to 12 frogs a bag but have left the price exactly the same.

The bags will shrink from 180 to 144 grams meaning shoppers will get around 20 per cent less chocolate for the regular retail price of $5.

Cadbury reduced the size of several of its sharepack products in April  due to the rising costs of manufacturing in Australia. 

Cadbury has quietly reduced the size of their Freddo share packs from 15 to 12 frogs a bag to offset rising manufacturing costs

Professor Gary Mortimer from Queensland University of Technology said the move is known as ‘shrinkflation’ – where companies reduce the amount of product they are providing for the same price.

‘Businesses face the same issues that households face, so increasing costs of water and electricity are also a factor for big companies,’ he told Daily Mail Australia.

Prof Mortimer said the price of coco out of Africa could also be a contributing factor.

He said when faced with rising costs, companies often choose to reduce the size of their products over increasing prices or taking less profit.

‘Consumers are very price-conscious, particularly when it comes to food and groceries, and particularly at this time when we have concerns around the cost of living,’ Prof Mortimer said.

The bags will shrink from 180 to 144 grams meaning shoppers will get around 20 per cent less chocolate for the regular retail price of $5

The bags will shrink from 180 to 144 grams meaning shoppers will get around 20 per cent less chocolate for the regular retail price of $5

Cadbury previously reduced the size of their chocolate blocks from 250 grams to 180 grams but Prof Mortimer said the company was not alone in this practice.

‘We’ve seen this with Kellogg’s cereals and potato chip companies do the same thing – bags of potatoes used to be 250 grams and now they are at 170 grams,’ he said. 

Cadbury’s marketing director, Paul Chatfield, said the move was made to maintain affordability for consumers.

‘It’s been five years since we last reviewed the size of our Cadbury sharepacks, and with all Cadbury Dairy Milk Chocolate in Australia made in Tasmania and Victoria, our costs have gone up over this time,’ he said.       

Cadbury's marketing director, Paul Chatfield, said the rising cost of manufacturing in Australia made it necessary to reduce the size of the packs. Pictured is Cadbury's factory in Melbourne

Cadbury’s marketing director, Paul Chatfield, said the rising cost of manufacturing in Australia made it necessary to reduce the size of the packs. Pictured is Cadbury’s factory in Melbourne

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