The video shows a man, identified by police as 29-year-old Anthony Robinson, crossing the street hand-in-hand with a young girl identified as his daughter, whenever a black car pulled up next to the pair.
As Robinson paused to speak to his daughter, the footage shows a person in the vehicle stuck a gun out of the window and shot Robinson, who straight away crumpled to the ground. His daughter can then be observed running away.
Robinson, who was shot in the chest multiple times, was transported to the BronxCare Health System where he was pronounced dead, an NYPD spokesperson told CNN. No arrests have already been made and the investigation remains ongoing.
Anyone with information regarding the incident is encouraged to call Crime Stoppers at 1-800-577-TIPS.
Mayor Bill de Blasio said the NYPD is dispatching hundreds more officers in cars and by walking onto the streets come july 1st to deal with gun violence.